Supply and Demand

The demand for jewelry represents the largest portion of the total demand for gold worldwide. Geographically it has undergone variations, moving from developed countries in the 1980s to emerging countries in the following decades. China, India and Indonesia are the countries with the greatest consumption of gold, also in consideration of the fact that half of the world population lives here.

Thanks to its resistance to corrosion and its remarkable properties, Gold has found ample space in various and important sectors, such as electronics, astronautics, medicine and diagnostics, in the field of photography, fashion and objects, but also of Food & Bevarege, with edible gold leaves for decorative purposes.

The behavior of central banks today is particularly relevant: they are in fact the largest buyers of Gold.

Gold can be bought and held for investment purposes with a view to capital protection and portfolio diversification. The goal is to protect itself from economic and geopolitical devaluations and insecurities. Furthermore, since it is a universal value and easily achievable at any time, it gives the investor security and solidity.